Design!
February 19th, 2010
Yesterday’s post was nicely important: We presented our vision for WhataPlan! It was a long post and it’s probably easier to share our vision if you see it in front of you. So today…ah, wait there is a mild knock on the door, I better go an answer….guess who that was? It was an interested blog reader who told me to stop talking and just publish the new design of the WhataPlan landing page. Immediately. No waiting around. So here it is! A big thanks to the guys at SAM IT for the hard work and Michael at The House for comments and guidance:
Landing page design
Click to enlarge the screenshot here:
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- Landing page design
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- Whataplan.com as seen on Matthias’ laptop
The interested reader just called: He now wants a bit more background on what we think the user journey is going to be. I told him that I’m not 100% sure what a user journey is but I’m happy to have a go at sharing a few words on what our thinking is. He said that’s pukka. I don’t know what he meant, but this is what I told him:
Components
We think that the most important element of the homepage is the plan creator (the white box with the red stitching). This is where the user’s attention is drawn to. This is where the user chooses the category, the are of London and maybe a time of day for his/her plan which will be generated by hitting the “Make this plan” button. We are also trying to go for a clean uncluttered design so the content preview columns (popular, recent and featured plans) have been degraded to the bottom of the page so to avoid confusing the user why she visited Whataplan.com: To discover awesome plans!
Generally, our principles in designing continue to be a sketchy and friendly look. We also like yellow.
What do you like about the design? Is it too yellow? What can we do better?
Please have a pleasant weekend!
Best,
Matthias
February 19th, 2010 at 8:09 pm
I like yellow
May 28th, 2010 at 3:45 pm
but – hey – what about the user journeys?