Whilst we are working away, getting excited about new designs and sweet features that our website should have, it is easy for us to lose sight of the big picture. What are we actually trying to achieve? Why is this project worth losing sleep over? Well, the reason is: We have a vision. And we want to share this vision with you today. Right here. Let’s start right now.

We love London and the feeling that some amazing stuff happens just around the corner never really leaves us. Only sometimes it’s difficult to find out about that cafe that serves coffee like it should be or the small museum that you wish you had known about earlier. Yes, you’re right: there are some well established and quality channels for Londoners to find out about our city but it usually requires you to have some idea of what you are looking for: If you know you want to go to the theatre you turn to Time Out. If you know you want to go to the pub, fancyapint is your friend and if you want to go for a quality meal, one of the many local review sites is trying to make your choice of restaurant easier. What happens if the sun is shining, it might be a Saturday and you have some time on your hands, have itchy feet and all you need is a plan? You turn to What a plan!

The website we have in mind is very simple: you give us some idea of what you might be interested in (i.e. family fun, cultural, clubbing), you can choose in what part of London your plan should be located and decide on a time of day. You hit a button and Whataplan serves up a plan for you! You might like it. Or you hit the button again and make another plan. That way you stumble across London and discover the city one plan at a time.

We also have some extensions of this in mind, but we are still going through some pains to decide what is realistic to do now and what to do later. Watch this space for updates and let us know what you think. And don’t forget: Rome wasn’t build in a day!